Updated: Jan 22, 2022
Communication is the process of sharing information between people within and outside an organization. Effective communication is how people interact to reach organizational goals. Its purpose is to improve organizational practices and reduce errors.
The 'art' of communication must be taught to Christians who have not engaged in the corporate arena. Unless you have worked in corporate America, communicating in a way that is clear, concise, and to the point isn't something that it learned through osmosis, it must be taught.
Effective communication skills are vital to successful co-worker and customer interactions. Both the speaker and the listener share responsibility of making the message clear, but effective communication goes far beyond simple speech and hearing.
Body language, tone of voice, word choice, message clarification and communication style all come into play, and can make the difference between success and failure in interpersonal transactions and interactions.
Speakers must learn to articulate their message in a way the listener can understand, delivering it in a manner that is consistent with the message itself. Serious issues are best delivered in a serious tone, but with regard to the known or potential reaction of the listener.
Different Types of Communication (Speeches)
Impromptu style of communication is basically speaking at the spur of the moment or delivering a speech without full preparation of a formal outline or manuscript. Impromptu speaking is spontaneous, and the speaker improvises a persuasive or informative presentation to colleagues. Successful impromptu speakers are very familiar about the topic of the speech, and these speakers are able deliver an impromptu speech strategically and professionally.
Manuscript speaking is the opposite of impromptu speaking, and therefore the details of the speech are planned in advance. A manuscript speech is based on a well-prepared manuscript, and the speech is typically read from the full manuscript. The manuscript style of communication is prevalent among politicians, chief executive officers and newscasters because of the widespread impact of the speech on its listeners. Most manuscript speeches become a part of official records and official proceedings. However, at times, presenters of manuscript speeches may fail to develop full interaction with the audience because of the lack eye contact and the inability to develop a conversational connection with the audience.
The extemporaneous style involves a well-prepared conversational type speech. Unlike the manuscript style, extemporaneous speakers tend to maintain eye contact and invite feedback from the audience. The basics of the speech are usually memorized; however, the speaker can refer to notes or an outline while speaking. Therefore, the manner and disposition of speech may slightly differ from the speech preparation, because the speaker is not reading the full speech from notes or a manuscript.
The memorized style of speech is rehearsed in advance by the speaker. The speaker delivers the speech without any notes. A memorized speech is effective when the speaker engages the audience and maintains eye contact with the audience.
How Can 3LS Global Help
Effective Business Communication (Speaking)
Understand how to ask open-ended questions
Recognize and decipher body language
Choose communication methods
Learn to be eloquent with all forms of communication
Develop impromptu speaking skills
Learn to read an audience in order to present information
Addressing Audience Interests and Objections